CRISIS MANAGEMENT

ISSUES MANAGEMENT

CRISIS MANAGEMENT

Reputations are earned over many years. But they can be destroyed overnight with the faulty handling of a crisis. Many a company's reputation has been damaged or strengthened depending upon its ability to not only quickly and effectively manage a crisis, but also quickly and effectively communicate during a crisis. Companies which have suffered the most damage often were able to manage a crisis operationally but spokespersons responsible for communicating about operations failed.

WPNT offers a range of crisis management services including 24-hour availability, seven days per week, for clients of the Crisis Management Action Team. For an annual fee, WPNT provides an emergency response audit of your current crisis communications plans. The fee also covers the first day of the first crisis response no matter how many of our staff are involved. Thereafter, our agreed-upon day rate applies for as long as our services are needed.

WPNT also provides Crisis Communications Planning Services for those companies which have an inadequate plan, or no plan at all. A WPNT Crisis Communications Plan includes identification of a crisis team, logistics, key contacts, etc. The plan is then validated in simulated drills and exercises. In addition, the firm provides crisis communications training courses (see Communications Training) for those responders and spokespersons who will be at the forefront. On-site coaching for spokespersons, news conference organization, and media center management is also available.