CRISIS MANAGEMENT

ISSUES MANAGEMENT

ISSUES MANAGEMENT

Increasingly, companies and organizations are facing the difficult task of communicating tough issues such as restructuring, mergers, and layoffs or controversies such as sexual harassment, diversity, and product integrity. Issues can become instant communications challenges, which must be embraced and managed to allow the company the opportunity to keep key audiences informed and reputations preserved.

WPNT assists by swiftly assessing the issue and organizing resources so the company has time to develop a clear strategy, define messages, and anticipate outcomes. Communication with key audiences is emphasized, notably:

• employees
• investors
• customers
• regulators
• the media
• the community

Successful organizations which understand their own assets and vulnerabilities can develop and articulate an agenda. Through Issues Management, they are better able to impact public opinion, and ultimately, public policy. WPNT trains spokespersons to adapt key messages to each audience and to deliver consistent messages.