STRATEGIC COMMUNICATIONS

EXECUTIVE COMMUNICATIONS COACHING

MEDIA TRAINING

PRESENTATION SKILLS

CRISIS MANAGEMENT

FINANCIAL COMMUNICATIONS

VIDEO PRODUCTION

QUESTIONNAIRES
& EVALUATIONS

MEDIA TRAINING

The media can be the single most effective vehicle for reaching a mass audience. Yet, fear of the interview process and a sense of "lack of control" inhibit most organizations from effectively using this important channel. Communicating through the media filter takes an understanding of the media mindset and editorial process. WPNT's media training programs are designed and tailored to provide a broad range of experience dealing with the media.

Our Media Awareness seminar is a half-day session for up to 25 participants. This program is designed to train participants in the basic workings of the media. We discuss the importance of the net impression, the media mindset, the editorial process, understanding the real audience and developing a message.

In our full-day Media 101 Training we review the basic workings of the media in greater detail. Participants learn how to gain greater control in the interview process, develop and deliver effective messages, and understand the benefits of print, radio and television. Participants are interviewed in a variety of media formats, videotaped, and critiqued for maximum effectiveness.

Advanced skills courses are designed for spokespersons who must communicate more complex and controversial topics. Special emphasis is placed on development of the "messenger" and succeeding in more challenging media formats such as talk television shows, panel presentations and live satellite interviews.