1.Expectations of a CEO's ability to communicate clearly and effectively have never been greater. In fact, according to Building CEO Capital, a study by Burson-Marsteller, stakeholders said that CEO reputation influences their decisions to do which of the following:

a. Purchase stock in the company
b. Believe a company if under media pressure
c. Recommend a company as a good merger partner
c. Maintain confidence when share price is lagging

2.The Internet has made the media ravenous for fresh content. In fact, more than a third of all news outlets update their sites more than once a day. As a result, Internet media is a big business, with big numbers. According to the most recent America Online Roper Starch Cyberstudy (2001), the percentage of Internet users who go online to get news is:
a. 65%
b. 83%
c. 76%

3.Mix & Match Ç Associate the following new word for the Millennium with its most common usage: BLAMESTORMING:

Sitting around in a group, discussing why a deadline was missed or a project failed, and who was responsible.
When someone yells or drops something loudly in a cube farm, and people's heads pop up over the walls to see what's going on.
The rarefied organizational layers beginning just above the rank and file and ending just below the senior leaders. Decisions that fall from here are often inappropriate or irrelevant to the problems they were designed to solve.

4. Mix & Match Ç Associate the following new word for the Millennium with its most common usage: IRRITAINMENT:

A manager who flies in, makes a lot of noise, craps on everything, and then leaves.
The most knowledgeable, technically proficient person in an office or work group.
Entertainment and media spectacles that are annoying but many people find themselves unable to stop watching them. The O.J. Simpson trial represented a prime example.

5. Mix & Match Ç Associate the following new word for the Millennium with its most common usage: CHAINSAW CONSULTANT:

An office filled with cubicles.
An outside expert brought in to reduce employee headcount.
Features of the American landscape that are exactly the same no matter where one is, such as fast food joints, strip malls, and subdivisions.

6. What are the hallmarks of effective crisis communication?

a. Start an investigation, establish a bunker mentality, and tell the media to come back later.
b. Put legal counsel in charge, hope it blows over, and fight with the media.
c. Communicate care and concern, state responsible actions, demonstrate a cooperative attitude.

7. Last year, the National Transportation Safety Board issued new media relations guidelines for airlines involved in a major aviation accident. According to the NTSB, airlines may now report the following to the media after an accident:

a. Actions of the crew leading up to the incident.
b. Announcements about finding flight recorders and how they will be handled.
c. What the investigation will focus on and how it will be structured.
d. Descriptions of airport equipment and capabilities.
e. All of the above.
f. None of the above.