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SECOND QUARTER 2003 HIGHLIGHTS

Although leading economic indicators show only a slight improvement in the economy, WPNT continues to experience significant growth. Our executive crisis communications and speech-coaching programs are helping many organizations continue to improve their competitive advantage.

The national account management team of a well known bioscience and pharmaceutical manufacturer participated in a day of training conducted by WPNT in Foster City, California to prepare to present the company value story to key groups of thought leaders and third party payers.
During three days of intensive training in Milwaukee, three groups of an operations management team participated in WPNT’s ‘Communicating to Drive Change & Business Goals.’ The global tool and equipment maker is placing a high priority on communications to accelerate the pace of change and improve competitive efforts.
To educate front line plant personnel in the U.S. and Canada, and to standardize crisis response efforts, WPNT wrote and produced an instructional video for a well-known mattress maker. The 13-minute video included a series of vignettes simulating ‘right and wrong’ responses in crises.
As part of a strategic outreach effort, WPNT has launched a speaker placement effort for a multinational energy client seeking to enhance its standing with opinion leaders. Engagements with public policy groups, universities, NGOs, civic and professional associations in several U.S. cities are being secured.
The corporate & public affairs department leadership team of a global diversified electronics maker participated in a Crisis Readiness Workshop designed by WPNT. The full-day program, conducted in Schaumburg tested the team’s ability to mobilize and coordinate worldwide communications efforts ultimately providing business continuity support. WPNT also presented an audit of existing crisis plans.
WPNT returned to Brussels for a series of recurring presentation training programs for executives from 10 European countries. The one-day programs are helping senior executives and managers cope with hostile questions in public meetings and presentations.
The chemical industry association hosted almost three-dozen members for a crisis communications workshop, in which WPNT assisted as a speaker, facilitator and simulator.
A well-known window maker tapped WPNT to provide crisis communications training to its market leaders. The training was conducted in Midwestern cities and included a hypothetical scenario and members of WPNT’s Press Corps.
More than 50 EH & S managers of a global medical products manufacturer’s Latin American and European operations attended a WPNT Media & Crisis Communications Workshop in Orlando, Florida. The program was designed to help sensitize participants to the company’s threat management process. WPNT also assisted company executives with media training surrounding the announcement of a major
plant expansion in Bloomington, Indiana.
With industry colleagues, regulators and media looking on, the South Texas Project is implementing a strategic communication program with guidance from WPNT. Recently, personnel at the nuclear plant discovered a leak of reactor coolant fluid in a unique location. WPNT prepared company representatives for public meetings and successful interviews with The New York Times, The Wall Street Journal, and industry trade publications.

 

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