Our media training programs enable you to use bona fide news media opportunities to your fullest advantage.
You’ll learn about the new vs. the old media culture and editorial processes, and you’ll gain confidence and a sense of control in an often confusing and hostile arena.
In our full-day Media Training program, you’ll learn how to prepare for interviews, and how to use every opportunity to communicate with your “real” audience. You’ll be interviewed in a variety of media formats, videotaped, and given expert critique. The course includes a review of the pros and cons of social media, too.
Our Advanced Media Skills courses are valuable preparation for explaining complex or controversial positions. You’ll learn the most effective techniques for handling media formats such as talk television shows, panel presentations, and live satellite interviews. One of our most popular courses is Business Television; you’ll be ready to do your best on any high-profile, high stakes interview or panel show.
Our Media Awareness Seminar is a half-day session for up to 25 participants and provides excellent training for front line managers and others who are not normally called upon as spokespersons.
Contact us to learn more about how you can effectively reach your key audiences through the news media and hold your own with the toughest interviewer.