STRATEGIC COMMUNICATIONS

EXECUTIVE COMMUNICATIONS COACHING

MEDIA TRAINING

PRESENTATION SKILLS

CRISIS MANAGEMENT

FINANCIAL COMMUNICATIONS

VIDEO PRODUCTION

QUESTIONNAIRES
& EVALUATIONS

STRATEGIC COMMUNICATIONS

Communications should be viewed and utilized as a tool for competitive advantage. At WPNT we help our clients embrace a coordinated, managed approach to internal and external communication, rather than a knee-jerk reaction to negative events or attention. We approach strategic communications as a blend of philosophy, planning, research and analysis, skill building and identification and implementation of tactics. Our consulting services range from highly focused specialty tasks to managing a client's entire communications project from "soup to nuts."

Either way, we make sure our services are tied to business objectives and drive results.

For example, a Fortune 100 company recently called upon our issues management and strategic planning services before launching a high-visibility expansion program in a new state. The initiative was certain to result in intense media scrutiny and stakeholder involvement. For competitive reasons it was important that regulatory filings, government notifications and stakeholder outreach were carefully orchestrated. Key constituencies had to be identified well in advance, their concerns considered and addressed.

WPNT was retained to provide strategic oversight to accomplish these goals and facilitate the development of a communications plan and timeline. Our first task was to build consensus among disparate internal entities including senior management, operations, regulatory affairs, legal, public relations, government affairs, and outside contractors. In a fly-in meeting at a convenient airport facility we brought representatives of each group together to agree upon the overarching strategy, identify tactics and assign tasks. Utilizing a template developed by WPNT, we guided the team through the process of a building an effective communications strategy to advance the company's business interests. Because time was of the essence, press releases, talking points, handouts, and other communication tools were finalized through follow up e-mails and conference calls.

In the end, the plan went off without a hitch, the project was a success and the client was delighted.